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RSWM Ltd. inks strategic partnership with HeiQ to offer anti-COVID fabric under Mayur brand

Announces the launch of ViroSecure fabric that reduces 99.99% of the SARS-CoV-2 viruses in 30 minutes

Announces the launch of ViroSecure fabric that reduces 99.99% of the SARS-CoV-2 viruses in 30 minutes

Announces the launch of ViroSecure fabric that reduces 99.99% of the SARS-CoV-2 viruses in 30 minutes

We are currently experiencing the birth of a new era. There is a tide rising in the fabric and fashion industry that puts a hygienic outlook at the centre of all significance when it comes to consumer needs. We are proud to present ‘ViroSecure’, a premium product range that will be marketed by Mayur, RSWM’s flagship brand for suiting and shirting.

As the name suggests, ViroSecure offers optimum protection from viruses and unwanted pathogens we often come in contact with on a daily basis. While most hygienic fabrics offer a repellent-like function, ViroSecure fights and begins to destroy germs and viruses the moment they land on its surface. With this armour for protection, you will have nothing to worry about.

This new product range is made possible due to a strategic alliance with HeiQ, a scientific research and consumer ingredient branding company based in Switzerland. HeiQ is a leader in textile innovation creating some of the most effective, durable and high-performance textile technologies in the market today. The new range uses HeiQ Viroblock, a textile technology recently proven effective against SARS-CoV-2 (COVID-19) in the laboratory. Early on, the technology, while tested against Sendai virus showed 99.2% reduction of virus in two minutes, 99.7% in just five minutes, based on modified ISO 20743 method.

Tests on SARS-CoV-2 have been conducted by HeiQ with the Peter Doherty Institute for Infection and Immunity in Melbourne, Australia (Doherty Institute).The test showed that fabrics treated with this technology reduces 99.99% of the SARS-CoV-2 viruses in 30 minutes’ time.. Treated textiles are also hypoallergenic, self-sanitizing and a germ resistant

Mayur ViroSecure will be soon available at multi-brand outlets throughout the country. The fabric range will be most suitable for applications in the suiting market. In the near future, Mayur predicts that anti-viral fabric technology will lead the way for advanced textile innovation that will keep us safe from pandemics like COVID-19.

RSWM Ltd. (Fabric Division), an LNJ Bhilwara Group Company, LNJ Nagar, Mordi, Distt.Banswara-327001, Rajasthan, INDIA, Tel. No. +91-2961-231230, 231630, 231316, MAYURFABRICS.IN

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